Chike has released a new single called “Love Is Important,” and the Nigerian singer stays in his soulful lane here. The record leans on warm, easy-going production throughout. Deeyasso handled the production, building the track on Kompa-inspired rhythms. That choice gives the song a smooth, danceable feel instead of a slow ballad’s weight. The arrangement stays warm from beginning to end, which suits a song about giving love proper attention and care.
Chike is known for emotionally rich records, yet this one lets the beat do more of the talking. His vocal approach remains the same, although the music around him moves with a bit more spring than usual. It is a relaxed listen, so it sits well in a playlist without demanding too much from you. For anyone who follows soulful Nigerian music, the pairing of Chike’s voice and Deeyasso’s rhythm work is the main draw.
Listen to Chike – “Love Is Important” and tell us if it earned a spot in your rotation.